Was in San Francisco this past weekend and stayed in a room at the Hilton San Francisco with a great balcony that afforded a sweeping view of the city. From the 280 freeway on the south all the way to Coit Tower to the north.
The view from 44 floors up was beautiful.
And as I usually do I spent time taking in all the usual sites from on high: landmarks, billboards, rooftops, etc.
When I looked straight down from the balcony I saw an awning that stood out. Not for its color or shape but for the angle it took to capture my attention:
You see the owners of Imperial Liquors are not taking any chances. They’re making sure the message is visible from all directions, including the air!
In a huge city filled with thousands upon thousands of awnings theirs stands out.
As you promote your services what’s your angle?
How will you stand out from the sea of sameness?