Think back 12 months ago.
The halcyon days when the Dow was at 13,300 and the NASDAQ was at 2700. The mortgage crisis was just starting to show its colors and corporate earnings were not yet completely shellacked.
Lots of reps and wholesalers I know were feeling a little fat and a little happy.
That happiness covered up some basic flaws in their practice.
While busy writing trades they took their eye off of:
- Activity
- Innovation
- Efficiency
Now they are rethinking how to get out of the business dip.
Lesson learned for many: flows hide flaws. Keep your marketing, activity, business process in a constant state of improvement.
In lean times and good times.
photo: www.flickr.com/photos/fisserman