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Activity Breeds Apptivity?

by Rob on January 22, 2010

As I jet my way home from an engagement at one of the nation’s preeminent providers of life insurance, I can’t help but reflect on a statement that was made by the Executive Vice President of Sales.

As he addressed the sales organization about the importance of adhering to the newly established criteria for the minimum number of calls his sales team are required to make per week, he reminded the team that Activity breeds Apptivity.

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