snapple

Yesterday I returned from a great 28 hours at the BISA conference in La Costa, CA.

I had the pleasure of introducing the concept of MQ to 100+ folks at my session and to visit with a ton of old friends and colleagues that I have known for years.

snapple

I continue to be heartened by the fact that so many people recognize the need to increase the MQ of their employees and, in some cases, their own practices.

Over lunch yesterday I was approached by a program manager who thought the concept really resonated and who is employed by a credit union that places a high regard on a service model they call Plus One.

She went on to tell me about the flagship story that she uses to exemplify Plus One. It’s known as the Snapple Factor.

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