sales lessons

Some folks are great at taking today’s headlines and crafting a story to impress clients and prospects with their wealth of knowledge.

Some folks need some help.

Here is a six step process to follow to help you spin great stories and make you a better student of the business:

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Gimme Pastrami on Rye with Russian Dressing

When I was a kid, my family lived in New York. As anyone who grew up in NYC knows, one of the great foods of the city is delicatessen or deli. Now I’m not sure what your favorite deli menu item is, but my favorite is pastrami on rye with Russian dressing on the side. [...]

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Drafting on Influentials

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Sales folks are thought of (and often think of themselves) as lone wolves. They have a reputation for “leave me alone and just let me produce” types of attitudes. And most sales people are just that way – except for the great ones. The great ones know how to draft on influentials.

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Congratulations, Your Clients Now Own You

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It’s 5:30 PM and I was driving the 405 south through Orange County. The phone rings and it is one of my clients. Not just any client but my largest. He called to ask for money for a marketing campaign that would be ‘featuring’ my fund family. The amount he requested was really out of [...]

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