Over the last 9 months I have fired up the business of shorespeak and brought the message of Increasing MQ- Memorability Quotient to thousands of folks across the U.S.
During my talks I outline the 10 MQ Clues. These are the catalysts to increasing your memorability with clients, prospects, friends and family.
One of these 10 is Communication.
As part of the talk I tell audiences that they need to figure out ways to connect with folks that might be a departure from the methods they employed previously. Snail mail, out – email in. Email, out – text messaging in. Expensive ads out, relating to communities of clients, prospects, customers (any and all of the above) – in.
Communication as defined in Wikipedia is: a process that allows organisms to exchange information by several methods.Exchange requires feedback.
Of the dozens of definitions available to cite I chose this because communication does require several methods (listening, talking, verbal, non-verbal). In addition, the ‘exchange/feedback’ portion resonated as well.
As business creeps (dives?) into recession, companies are looking for ways to communicate with clients and prospects in ways that will maximize their message, gather market intelligence about their brands, engage in 2 way dialog with their customers, and uncover potential fan bases.
At the same time companies are all about finding ways to minimize their cost.
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