There are an overwhelming number of choices in the ever expanding world of social media, new media and Web 2.0.
It seems like each week a new technology emerges that promises to make learning about, and connecting with, clients and prospects easier.
The problems are:
- understanding the shear volume of new technologies is a full time job
- implementing even a portion of what you may understand takes dedicated time and resources
- the regulatory agencies, along with compliance departments, have strong feelings about how these technologies can be used.
As a result even though you may understand the value of a technology, and ultimately make the decision to implement it, that technology may not be allowed by your firm.
The fact is that there are three ways to engage in social media: Listening, Talking and/or Collaborating.
Here’s the good news: You Don’t Need Compliance Approval to Listen.
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