MQ

6 Steps to Becoming a Student of the Business

Some folks are great at taking today’s headlines and crafting a story to impress clients and prospects with their wealth of knowledge.

Some folks need some help.

Here is a six step process to follow to help you spin great stories and make you a better student of the business:

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tagged as communication, crafting stories, MQ, sales, sales lessons, student of the business, wholesalers

Maybe Your Business Sucks Because You Are A Flake

CAUTION: Bona fide, certified, unfiltered rant ahead. ‘Do what you say you will do when you say you will do it.’ That one phrase forms the DNA of how great and successful professionals think and act. It also provides me an important measurement to gauge the true caliber of people in business. Conversely it is [...]

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Failure Is Not An Option For The Auto Industry

In the post 98% of Car Salesmen Are 100% Forgettable, I told the story about an interesting turn of events that came from a random request to buy one of my URLs, bememorable.com. In the comments of that post Jeremy Beck, who made the original inquiry about the URL, contributed his thoughts – and I [...]

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Cost Effective Marketing During A Recession

Over the last 9 months I have fired up the business of shorespeak and brought the message of Increasing MQ- Memorability Quotient to thousands of folks across the U.S. During my talks I outline the 10 MQ Clues. These are the catalysts to increasing your memorability with clients, prospects, friends and family. One of these [...]

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Snapple 32 oz. @ $1.99 or 48 oz. @ $2.49?

Yesterday I returned from a great 28 hours at the BISA conference in La Costa, CA. I had the pleasure of introducing the concept of MQ to 100+ folks at my session and to visit with a ton of old friends and colleagues that I have known for years. I continue to be heartened by the fact [...]

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Warm And Fuzzy…All Over

Yesterday I spoke to a group of managers that are responsible for reps located in one of the nations premier banks. The meeting was arranged by their boss who runs the Western U.S. for the brokerage division. His goal for the meeting was to increase the Memorability of his direct reports and the brokers located [...]

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Consummate Communicator

During my keynote talks one of the MQ’s I discuss is communication. This means the ability to use language as art. Having the ability to expand ones vocabulary, for instance, has the effect of implied intelligence. Knowing how to vary your tone, volume, and pace allow you be clearer with your intended message. Another dimension [...]

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