During my keynote talks one of the MQ’s I discuss is communication. This means the ability to use language as art. Having the ability to expand ones vocabulary, for instance, has the effect of implied intelligence. Knowing how to vary your tone, volume, and pace allow you be clearer with your intended message.
Another dimension of communication is understanding how clients wish to be communicated with. Today I had a discussion with a friend, Larry, who suggested that an awareness of how to communicate can be as important (or at least close) to what you say.
As an example, let’s say you are dealing with 60+ clients/prospects. Chances are really strong that these folks are not texting, likely are not avid Blackberry users and will be unreceptive to this form of outreach.
Conversely you may have a Gen X or Gen Y client that is a Skype user. For them this might well be the preferred method of communication and your ability to recognize and honor that is a memorable home run in their book.
The litany of ways to communicate with client is long indeed. Snail mail, email, text, phone, email, Skype, Twitter, Facebook and the other dozens of other social networks makes the job of communication, memorable communication, tricky indeed.
Anyone remember Bic Click pens and white lined paper?
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