marketing

When I was a kid, my family lived in New York. As anyone who grew up in NYC knows, one of the great foods of the city is delicatessen or deli.

Now I’m not sure what your favorite deli menu item is, but my favorite is pastrami on rye with Russian dressing on the side. Some folks are mustard kind of folks, but make mine Russian dressing, and lots of it.

Last week I had the opportunity to go to NYC on business, and one of the most important stops, besides my client, was a deli. Not just any deli though, one of the great landmark Manhattan establishments.

For a couple of weeks before my trip I was telling friends that, in the absence of great quality deli in Orange County, this had become a high priority stop.

My expectations and anticipations were high.

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