Last year when I started to write my ezine and needed an email marketing service to distribute, track and store it I shopped providers for the best combination of:
- Ease of use: while today I am much further along, back in early 2008 I needed more basic functionality and needed a service that had right email marketing system and tools.
- Affordability: small businesses need to watch costs, not to mention that thing called recession – so yes, cost was an important consideration.
- Support: not one to comb through endless forums for answers (sound familiar?) I need a service that offered real people, located in the U.S. that could help me out.
As those were the big three needs of mine I selected Constant Contact.
And now I know I made a mistake.
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