This week I had the pleasure of working with a new distribution group. While their location and company name shouldn’t be disclosed due to confidentiality concerns, this much can be said:
This group has been on the front line of the financial meltdown.
Their company has suffered as much brand tarnish as any during this crisis.
They are a subsidiary of one of the 1100 pound gorillas indicted for being a linchpin of the meltdown.
The week before I arrived 750 coworkers were laid off.
My role was to deliver a talk entitled Memorability Through Adversity. In addition the group was to engage in a training segment entitled So You Think You Can Dance Wholesale.
During the preparation for the engagement it became apparent that the recently named leader of this team needed to craft the New Core Story. The Core Story represents the 30,000 foot story about ‘why the company’. It would become the repeatable message that the entire team could tell to clients, and prospects.
This became necessary because the old story was apparently dead. Torn to shreds by the financial meltdown – or was it?
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