March 2010

Are You a Noun or a Verb?

Today I received an email from Vanguard Investments that contained a video from their Chairman Bill McNabb.

In the video he spoke about the phrase Vanguard has launched to describe their over-arching principals and approach to investing.

Vanguard is so deliberate with their story that they are moving from a noun to a new verb that they have created: “Vanguarding”.

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