Some folks are great at taking today’s headlines and crafting a story to impress clients and prospects with their wealth of knowledge.
Some folks need some help.
Here is a six step process to follow to help you spin great stories and make you a better student of the business:
As a reminder, the six steps are:
- Read the business page
- What’s the hot story?
- What does it mean for the economy?
- What does it mean for investors?
- What does it mean to the broker?
- How can my firm, my product, or I help?



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