From the monthly archives:

September 2008

The First Perfect MQ Score

by Rob on September 27, 2008

I ask your indulgence in advance as this post may not fit the ‘typical’ subject matter for a business blog. Yet sometimes, just as our professional lives bleed into our personal lives, our personal lives come crashing into our business lives – a fact that simply cannot be avoided.

The mission of shorespeak is to increase MQ. Events of the last week inspire me to write, very much cathartically, about the Memorability of one I’ve lost.

Today I lost one of the most joyous figures in the lives of my wife and me.  Her ability to create wide smiles and daily laughter was unequaled, even among some of our greatest comedic talents.

[click to continue…]

{ 3 comments }

tagged as ,

True Your Wheels

September 25, 2008

Laura Trice gives a powerful three minute talk about the importance and impact of the ‘thank you’. Well worth the invested time to learn how to fill up others with such a seemingly simple, and yet difficult concept.

Read the full article →

30 Ways To Keep Selling Through A Recession

September 21, 2008

These are presented in no particular order and only begin to cover the topic. Feel free to contribute any and all of your own via the comments!
1. Stay in contact with your best clients. If you don’t someone else will.
2. Extend your reach beyond your primary contact at the company you are prospecting.
3. Have clients [...]

Read the full article →

Now For Today’s Hypothetical Headlines

September 17, 2008

Some years ago I was at a conference sponsored by Putnam. One of the guest speakers was asked to render his opinion about what the questioner called ‘hypothetical news’. This was described as the media’s unique ability to create an endless flow of storylines out of the ‘what if’ scenario.
As this is written the ‘experts’ [...]

Read the full article →

Snapple 32 oz. @ $1.99 or 48 oz. @ $2.49?

September 9, 2008

Yesterday I returned from a great 28 hours at the BISA conference in La Costa, CA.
I had the pleasure of introducing the concept of MQ to 100+ folks at my session and to visit with a ton of old friends and colleagues that I have known for years.

I continue to be heartened by the fact that so [...]

Read the full article →

One Of The Most Distinctive Voices Falls Silent

September 6, 2008

On the road to becoming an expert on Memorability I have had a number of stops.
In the late 1970’s I was studying to be a DJ and collect my degree from the prestigious (insert laugh here) Columbia School of Broadcasting.
After collecting my faux sheepskin credential I went on to study voice-over. It was at that [...]

Read the full article →

Roses Are Red, Are Violets Blue?

September 3, 2008

Awhile back I wrote about a program I did with a management group. I described how delighted I was that the manager leading the program was taking Memorability and pushing it down to his sales force.
Today he and I spoke for a follow up.
It seems he was serious about the message of Memorability.
He told me [...]

Read the full article →