Yesterday I spoke to a group of managers that are responsible for reps located in one of the nations premier banks. The meeting was arranged by their boss who runs the Western U.S. for the brokerage division.
His goal for the meeting was to increase the Memorability of his direct reports and the brokers located in the branches
My portion of the agenda lasted for 70 minutes.
Then he took over and facilitated a discussion that lasted another 70 minutes. He white boarded the MQs and had his team give specific examples, that are germane to his firm, about how to increase Memorability.
It’s clear why he and his team are successful. They know that sales skills and product knowledge are only 2/3 of the equation – 1/3 needs to come from increasing your MQ.
photo: www.flickr.com/photos/jannem/580702685
